I have chosen "UNDERAGE" as my first idea firstly because of the feedback I received from my audience research. It was the idea which left the participants with the most interest. Also, through the PMI (plus, minus and interesting) analysis I have many more plus' than my other ideas. You can take a look at the document above to see what they were. However, the most important thing in my eyes is, if I actually like the idea itself and want to produce it. I can see this idea really clearly as a short film so I am excited to see the end product. I have never written or created a dark comedy before so I think this would challenge and push me, but also keep me engaged. After settling with this idea I decided to create a shot mood-board to decide the aesthetic I am going with and also to inspire me further.